The organization chose fancy crystal stemware and fine china for the galas. Photo: Steve Elkins

Reprinted from BIZBASH Los Angeles 06.30.10

Amway China Brings 13,000 Travelers for $80 Million, Five-Gala Incentive Program

If size matters, as they say, a five-gala series for Amway China that spanned the month of June mattered more than most other events. The nearly identical parties with a total budget of $80 million consisted of five events for the five different waves of Chinese sales reps who visited Southern California as part of an incentive travel program. Each group experienced the same program of activities and gala evening. Roughly 13,000 attendees participated, with 1,800 to 3,000 at each gala, all of which were held in Hall D at the Anaheim Convention Center. Amway greater China and regional office associate director of audiovisual and events production Bert Li oversaw the event internally, tapping EventWorks to produce.

The events kicked off in a circular reception area. Novelty acts like human fountains, walking buffets, and stilt walkers entertained the crowd. EventWorks transformed Hall D into a dinner theater with aerial performance rigging from Branam Enterprises, a 60-foot LED screen backdrop, and a main stage as well as multiple video screens. “There was not a bad seat in the house,” said Janet Elkins. “The client upgraded many aspects of the event, for instance selecting special china, silverware, and crystal for nearly 3,000 guests.”

—Alesandra Dubin

Rentals provided by Classic Party Rentals and Chameleon Chair Collection.

A five-gala series for Amway China had a "You Are a Star" theme. Photo: Courtney Lindberg	Human buffets and other eye-catching acts amused the crowd. Photo: Steve Elkins
In the reception area, a human fountain served as a focal point within a bar. Photo: Courtney Lindberg	A total of 13,000 incentive travelers came from China to participate. Photo: Courtney Lindberg